Invisible Threads

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January, 2008
size:large, type:personal, with:rothenberg
Invisible Threads is a mixed reality performance installation created by Eyebeam artists Jeff Crouse and Stephanie Rothenberg. The project explores the growing intersection between labor, emerging virtual economies and real life commodities through the creation of a designer jeans sweatshop in the metaverse Second Life. Simulating a real life manufacturing facility that includes hiring Second Life "workers" to produce real world jeans sold for profit, the project provides an insider's view into current modes of global, telematic production.

Press and Additional Content

Fashionable Technology Research Consortium, June 17th, 2008
Double Happiness Jeans
Windows Brooklyn, June 12th, 2008
Invisible Threads part of Windows Brooklyn Exhibition
Filmfest DC, May 26th, 2008
Avatars: The First Person of New Media
Chelsea Art Galleries, April 15th, 2008
Shows with Jeff Crouse
MMO Clerks, April 13th, 2008
Cinemassively: Invisible Threads, or the making of a virtual sweatshop
gameratty.com, April 13th, 2008
Massively: Cinemassively: Invisible Threads, or the making of a virtual sweatshop
Massively, April 12th, 2008
Cinemassively: Invisible Threads, or the making of a virtual sweatshop
Dialgo, April 11th, 2008
How to Create your Virtual Sweatshop
Bavarian Open Radio, March 28th, 2008
Bayer in Brooklyn - Kunst zwischen Platinen und Lötkolben
Flavorpill, February 1st, 2008
The New Frontier Mentality
New York Times, January 25th, 2008
At Sundance, a Second Life Sweatshop Is Art
Sundance Film Festival, January 25th, 2008
Invisible Threads: Sweatshop Jean Factory in Second Life
Salon.com, January 23rd, 2008
A "Second Life" sweatshop in the heart of Park City
Turbulence.org, December 11th, 2007
Double Happiness Manufacturing
Reality Sandwich, January 28th, 2007
Second Life Sweatshop